The 3D Process
Discover. Design. Deploy. Then deepen.
The proven method inside the Maxxim Path: eXchange is Discover, eXecute is Design, Ignite is Deploy, and Multiply is the Deepen loop. Every phase produces documents you can open and read, not just decks.
The stages
Three gated phases, then a compounding loop.
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Discover · the eXchange stage
Define the true driver everything builds on. A clear growth direction you can act on, mapped by a human.
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Design · the eXecute stage
Build the system that carries it: strategy, brand, plans and briefs, ready to deploy.
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Deploy · the Ignite stage
Ship it, and run it. A deployed engine, live and moving the number.
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Deepen · the Multiply loop
It doesn’t stop at Deploy. What we learn compounds instead of going stale.
Discover
We diagnose the market, customer, offer and current constraint.
Audience & Market · 5
Audience Teardown, Customer Segments, Customer Pain Points, Buying Triggers & Barriers, Jobs To Be Done.
Category & Competitors · 4
Competitor Analysis, Category Positioning, Market Gaps, Differentiation Opportunities.
Offer & Commercial Diagnosis · 5
Offer Worksheet, Product / Service Review, Pricing / Packaging Notes, Sales Process Review, Funnel Review.
Discovery Output · 5
Success Definition, Objectives & Key Results, Discover Summary, Priority Problems To Solve, Recommended Next Moves.
Design
We turn discovery into strategy, messaging, brand and briefs.
Business & Growth Strategy · 4
Business Plan, Strategic Priorities, Growth Roadmap, Measurement Plan.
Customer & Journey Strategy · 4
Customer Profile, Customer Journey, Messaging by Stage, Conversion Pathway.
Brand & Messaging · 5
Brand Strategy, Positioning, Messaging & Offer Architecture, Brand Guidelines, Brand Copy Workbook.
Website & Digital Strategy · 5
Website Strategy, Website Brief, Sitemap, Page Strategy, SEO Strategy.
Sales & Marketing Plan · 11
One parent plan with social, content, activation, paid media, EDM, CRM, PR, events, partnerships, traditional media and the campaign calendar.
Briefing Documents · 9
Design, Website, Photo & Video, SEO, Paid Media, EDM, CRM, PR and Events briefs.
Design Output · 4
Strategy Summary, IMC Summary, Approved Roadmap, Final Brief Pack.
Deploy
We launch the approved work, manage it, and report on it.
Production & Delivery · 9
Website builds, landing pages, creative, social, video, email templates, sales collateral, forms & automations, tracking.
In-Market Activation · 9
Campaign launch, social rollout, paid media, EDM, CRM workflows, PR, events, partnerships, traditional media.
Reporting & Optimisation · 8
Dashboard, monthly report, campaign and lead-quality reviews, SEO and paid reviews, recommendations and next actions.
Deploy Output · 5
Live asset links, reporting pack, optimisation backlog, next sprint priorities, case study / evidence pack.
Deepen
Once the work is live, what we learn feeds back into strategy.
Intelligence Capture · 6
Meeting intelligence, decisions & follow-ups, campaign learnings, performance signals, client feedback, opportunities & risks.
Washback & Governance · 5
Weekly, monthly and quarterly washback reviews, the strategic change log, and client approval gates.
Intelligence Layers · 4
Approved, Active, Signal and Proposed Change, strategic memory kept separate from day-to-day working memory.
Deepen Output · 4
The Deepen Loop Intelligence Brief, strategic summary, active update and next-cycle priorities.
The pack
Real documents, open to read.
Working documents from the engine, opened for reading, the format every client receives. They were produced by the method they demonstrate: Maxxim, run on itself.
Discover
Design
A further set of Deploy documents is held back pending clearance.